LIDIA MAY

Agency: DTE Studio Role: Copywriter

Lidia May is at the intersection of high fashion and social purpose. Founded in 2014 by American designer and social entrepreneur May Yang, the company partners with the Lidia Hope Centre Trust to empower women through entrepreneurship. Through their partnership they have provided training and employment to over 150 women who create the one-of-a-kind embroidery that defines the brand, while simultaneously changing their lives and that of their family’s.

Lidia May came to our team for a brand refresh - a newly designed website with an emphasis on brand messaging, content creation across e-commerce and social. 

Photography by Alpha Smoot, Prop Styling by Katja Greeff.