ORCÉ COSMETICS

Agency: DTE Studio Role: Assistant to Creative Director

Orcé is a beauty brand for the modern Asian woman. Tired of the antiquated stance of many Asian beauty brands that fairer is better (not to mention the many harmful skin bleaching products on the market), Orcé founder Yu-Chen Shih set out to create a line of products that catered to her version of a proud Asian woman - one who embraced her natural skin tone, dark or light.

DTE Studio was brand partner for Orcé - from naming through to launch. DTE created the brand and product names, logo, primary and secondary packaging, website, and all creative collateral and branded content.